Guest Blog by Lauren Stokes – 5 Senses Coffee

  • By Cafe Jas
  • 02 Oct, 2013
New cafés open up every single day in Australia and the chances are that there is more than one café within a three kilometer radius of your home or office. Or maybe there are five! But what if you don’t live in the city? Or if you’re out of town for the weekend? Does that... The post Guest Blog by Lauren Stokes – 5 Senses Coffee appeared first on Café Jas.
New cafés open up every single day in Australia and the chances are that there is more than one café within a three kilometer radius of your home or office. Or maybe there are five!
But what if you don’t live in the city? Or if you’re out of town for the weekend? Does that mean you have to suffer a service station press button, piping hot, bitter bucket of ‘coffee’?
Well, depending on where you are, maybe. However, there is a growing trend for opening cafés run by passionate people in regional Victoria. Cafés which not only serve up delicious specialty coffee fit to rival that in any city café, but which also deliver education, opportunity and support to the whole community.
Café Jas is a little further afield in Horsham. Sharron and Matt brought the business in 2009 and, after deciding they wanted to serve the best coffee outside Melbourne, splashed out on a Synesso and switched to Five Senses coffee. They have invested a lot of time and energy in their venture including driving their staff the four hours to the Australian Barista Academy for training. They have also recently introduced a single origin programme, setting the bar even higher for their competition!
Café Jas is a fantastic spot to grab a delicious cup of Crompton Road. They also feature a rotating single origin and offer retail coffee for the home. While this bustling country town café pumps out coffee seven days a week, it’s the after-hours events they host which really set them apart and cement their place in the community. In June, they held a charity auction for the ‘Love your Sister Foundation’, raising money for breast cancer. Five Senses, along with other local businesses, donated products and services to help Samuel Johnson reach his goal of raising a million dollars while unicycling around Australia in support of his sister. He also used his unicycle adventure to raise awareness about breast cancer among women and their families. The turnout and donations were overwhelming, and Café Jas raised an amazing 20,000 dollars! Shortly after that evening, ex-Master Chef contestant Armina held a cooking class on site. The café also participated in the CaféSmart fundraiser, where $1 from every coffee sold was donated to a local charity. These are just a few of the fundraising events the team at Café Jas have been involved in and they will continue to host such events with the aim of supporting their Wimmera community.
Opening a café in the middle of the city has its challenges; rents are high and competition is stiff. Opening up in the country presents a whole new range of challenges, especially when you are introducing specialty coffee to a different market. However, it is clear that these passionate, community-conscious café owners have paved a path to success through offering amazing products and by providing education, opportunities and support for the locals who do the same for their businesses.

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